Hardware & Software Solutions >> MICROSOFT

Over the past decade, the world we live in has been transformed by the Web. It connects us to nearly everything we do. It makes the real world smaller, more relevant, more digestible and more personal. At the same time, the PC has grown geometrically in power, becoming more and more capable every day. What were documents and spreadsheets then are now digital photos, videos, music and movies. And as we edit, organize and store media, the PC has quietly moved from our desks to our laps to our mobile phones and entertainment centers – taking the Web with it each step of the way.

Software + Services represent an industry shift towards a design approach that is neither exclusively software-centric nor browser-centric. By deeply and genuinely combining the best aspects of software with the best aspects of cloud-based services, we can deliver more compelling solutions for consumers, developers and businesses. Microsoft envisions a world where rich, highly functional and elegant experiences extend from the PC, to the Web, to all the devices people use every day. Across the industry, Software + Services is growing as a model strategy – as evidenced by the emergence of hybrid scenarios on PCs, mobile phones and other devices that meld services and software together.